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Residence Purchasing Goes High End

John Loughlin, chief government officer of journal subscription service Texture, is setting his ambitions excessive, even in a highly competitive media market during which customers are loath to open their wallets. On this monitor, they can see how long a specific product has been on the air, how many people have it of their digital purchasing carts, what number of are speaking to live operators, and what number of are on maintain, waiting for his or her flip to speak.

Persuaded that viewers all over the place would respond as heartily to buying on tv as these in Florida did, Mr. Paxson and Mr. Speer started contracting with cable systems across the country to hold the House Shopping Club, and it went on the air nationally in 1985 — the primary nationwide 24-hour purchasing network on television.

HSN appointed McMullen to supervise the operations of House Procuring International. It is …