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Webinars and Its Advantages over Traditional Seminars A web-based seminar, also known as a webinar, is a method for businesses to communicate a message to a big audience, without making guests spend time and money traveling to a brick-and-mortar location. Webinars may be used in a many different ways. From sales and marketing presentations to hosting online seminars, lectures and conference, businesses in each industry can gain from this dynamic method of communication. Specifically, webinars can be used to: Attract business contacts – If a business is new to an industry, a webinar is a fantastic way to introduce the business and start establishing a brand name. The audience can associate a face with a business name and also interact with the speaker. This increases credibility and initiates a connection between participants and presenters.
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Present business as a renowned authority in the industry – In an over saturated market, standing out from competitors is crucial. Webinars gives a business a chance to build-up their image as specialists in their field and show they are the most reliable guys in their industry.
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Promote a product, new or existing – Webinars are the best platform to sell as well as promote products like books and videos. At the close of the seminar, the audience can be led to a purchase page or be given instructions on how to buy the product. Maintain close ties with clients – As webinars make business more personal, a brand can use this to nurture relationships with its current client base. These online meetings may be used for announcing product release updates, training clients and hosting question and answer sessions. Reduce expenses – Through webinars, businesses can save thousands of dollars on seminar or conference-related expenses, such as travel costs, venue rentals, etc. Increase the value of a business – In the globalized economy of today, gaining competitive advantage over others in your industry is critical. Video conferencing lends you a bigger market reach and empowers you to give better support for remote workers, eventually allowing you to hire and retain well-performing employees, which in turn improves your service and grows your business. Generate an income source – Businesses can earn profit by hosting webinars. If a business is talking about a hot industry-related topic, they can charge guests to attend or even offer recorded downloads for a price. Get sales leads – Hosting an online webinar is a wonderful opportunity for sales and marketing teams to gather leads. During the sign-up process, businesses can make it a requirement for participants to register. The information that will be gathered from the registration can then be handed over to the sales team as warm leads that they can pursue.